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These are changing times for law firms. Our industry is in the midst of significant changes, and with those changes come new business challenges. Fresh approaches and practical solutions are needed. Applied Strategies offers both.

Our experts serve as trusted advisors, sounding boards, and confidantes. We work with small to medium-sized law firms, and occasionally individual lawyers, to develop practical, pragmatic solutions for their business challenges.

Read our three main criteria ASI follows in selecting assignments. Our customized solutions are focused in the areas of:

Read more in our brochure.

A Law Firm GuidePurchase Book

NEW! Purchase the e-book (or pdf available*) from BookBaby or Amazon

Law firms of all sizes should calculate and track indicators of their performance and health. The most successful firms use these indicators to assist in making important business decisions, in motivating and aligning behavior, and in adjusting to the new realities. Indicators should meet the following three criteria to qualify as a KPI for your firm:

  1. It must reflect the firm's strategy and goals;
  2. It must be key to the firm's success; and
  3. It must be quantifiable.

Your firm's strategic focus will impact its selection of KPI. The author is not suggesting that all that counts in a law firm can be counted but rather what gets measured is what gets done. Therefore, if an indicator is not quantifiable, it is not likely that it will be incorporated into a firm's decision-making process which may in fact cause issues to go unaddressed. The list of KPIs identified in this booklet is not intended to be exhaustive but rather as a collection of common and not so common KPIs that firms are and will be using over time. The KPIs identified in this guide are broken down into the following four categories: Special Pandemic, Marketing, Productivity, Financial.

A word of caution – KPI is simply a tool – there are no substitutes for the use of common sense and good judgment when it comes to the management of a law firm.

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NOTE: *PDF version is also available upon request.




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An Alternative Exit Strategy - pdf
Stephen Mabey, February 2021

You Cannot Predict Results - You Can Control Behaviours - pdf
Stephen Mabey, January 2021

Business Development in a Pandemic – It's All about the Relationship - pdf
Stephen Mabey, December 2020

Five Lessons from 2020 for a Stronger Law Firm - pdf
Stephen Mabey & Mia Hempey, Dec 2020

Pandemic KPI – Some new, some old but all relevant - pdf
Stephen Mabey, September 2020

Top Positive Developments Arising from the COVID-19 Pandemic - pdf
Stephen Mabey, June 2020

Law Firms' Parallel Phases During the Coronavirus - pdf
Stephen Mabey & Mia Hempey, April 2020

A COVID-19 Financial Survival Kit for Law Firms - pdf
Stephen Mabey, March 2020

The Impact of COVID–19 on How Law Firms do Business When it is Just a Memory? - pdf
Stephen Mabey, March 2020


MPF held a three hour virtual conference focused on reviewing the responses they received from 213 participants in their annual Law Firm Leadership Survey.

For more information, contact Stephen Mabey.

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