navigating business strategy

These are changing times for law firms. Our industry is in the midst of significant changes, and with those changes come new business challenges. Fresh approaches and practical solutions are needed. Applied Strategies offers both.

Our experts serve as trusted advisors, sounding boards, and confidantes. We work with small to medium-sized law firms, and occasionally individual lawyers, to develop practical, pragmatic solutions for their business challenges.

Read our three main criteria ASI follows in selecting assignments. Our customized solutions are focused in the areas of:

Read more in our brochure.

A Law Firm GuidePurchase Book

Purchase the e-book (or pdf available*) from BookBaby or Amazon

Law firms of all sizes should calculate and track indicators of their performance and health. The most successful firms use these indicators to assist in making important business decisions, in motivating and aligning behavior, and in adjusting to the new realities. Indicators should meet the following three criteria to qualify as a KPI for your firm:

  1. It must reflect the firm's strategy and goals;
  2. It must be key to the firm's success; and
  3. It must be quantifiable.

Your firm's strategic focus will impact its selection of KPI. The author is not suggesting that all that counts in a law firm can be counted but rather what gets measured is what gets done. Therefore, if an indicator is not quantifiable, it is not likely that it will be incorporated into a firm's decision-making process which may in fact cause issues to go unaddressed. The list of KPIs identified in this booklet is not intended to be exhaustive but rather as a collection of common and not so common KPIs that firms are and will be using over time. The KPIs identified in this guide are broken down into the following four categories: Special Pandemic, Marketing, Productivity, Financial.

A word of caution – KPI is simply a tool – there are no substitutes for the use of common sense and good judgment when it comes to the management of a law firm.

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NOTE: *PDF version is also available upon request.


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The Side Effects of Covid
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Four-Day Workweek
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Recession Proofing - An Update
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The Top Myths Arising from the Pandemic
Stephen Mabey March 2022


The Managing Partner Forum 2023
Reconnect / Reenergize / Refocus

The leadership survey results are  based on 50 questions that 185 firms  responded to  (including 9 Canadian). The survey is general in nature and covers a broad range of topics and issues."

Download the survey results.

SM Book

Practical advice on a wide range of topics such as leadership, innovation, strategic planning, financial management, legal project management, among other topics, is difficult to find in one book. This book should be on everyone's bookshelf who has a managerial or leadership role in a law firm. This book will quickly become high-lighted & dog-eared.

Go to BookBaby to purchase...



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