BUSINESS DEVELOPMENT & MARKETING
The articles below are in date order by the above noted topic. See the menu to the right for further lists by topic.
NEW Client Information Overload Solution:
Trust and Confidence over AI
Stephen Mabey, May 2023
The small-firm advantage - Legal Innovation Now
Stephen Mabey, March 2018
Recession Proofing — Why Now?
Perhaps the Better Response is Why Not?
Stephen Mabey, February 2018
Pricing Innovation: Legal Innovation Now
Stephen Mabey, June 2017
Definitely Mabey: A Different Perspective on Strategy
Stephen Mabey, November 2015
Definitely Mabey: Questions that should be asked and answered by partners
Stephen Mabey, July 2015
Definitely Mabey:The Legal Profession's Impersonation of Milli Vanilli
Stephen Mabey, January 2015
Definitely Mabey: Mothballing traditional marketing approaches
Stephen Mabey, May 2014
A fresh look at strategy
Stephen Mabey & Karen MacKay, September 2013
Definitely Mabey: The quest for client value
Stephen Mabey, March 2013
Definitely Mabey: One issue fits all
Stephen Mabey, February 2013
Profiting When the World Is Flat
Stephen Mabey & Karen MacKay, July 2012
Definitely Mabey: A fresh look at the strategy process
Stephen Mabey, March 2012
Definitely Mabey: Five steps to client development success for lawyers
Stephen Mabey with Jane Southren, February 2012
Law Firm Key Performance Indicators: A Primer
Stephen Mabey & Michael Mabey, September 2011
Moving Beyond Claims-Based Messaging
Michael Mabey, June 2010
Good Social Skills Are Not Optional
Stephen Mabey, April 2007
Get Smart: Conduct Intelligent Business Intelligence
Stephen Mabey & Michael Mabey, April 2004
Give'em Something to Talk
About
Stephen Mabey & Michael Mabey, October 2003
A Coming-of-Age Story: The Individual Lawyer
Stephen Mabey & Michael Mabey, October 2003
Add It Up: The Bottom Line Matters
Stephen Mabey, March 2003
Memorandum: Client Value Leadership
Stephen Mabey & Michael Mabey, June 1996
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